Powered by popular will, dramatic legislation, plus the impact of deregulation, the energy industry is moving in dozens of different directions to power the needs of the future. Using new sources, new feedstock, new technology and new ways of thinking, leading companies rely on the speed and efficiency of social media to help facilitate acceptance and generate awareness of their distinct advantages.
When seeking an energy social media expert look for one that has experience in the following areas:
- Managing relations with or responding to a grassroots environmental activist group- Creating a public policy climate favorable to passage (or defeat) of energy policy legislation or regulation- Raising awareness for a new clean-energy technology- Promoting a new energy product or process- Managing issues and crises- Providing expertise with vertical energy segments, including oil and gas, power generation, transmission and distribution, alternative (solar and wind), technology, and services.
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